Why marketing hiring is hard right now
The title tells you very little. A marketing manager at a twelve person startup and a marketing manager at a national brand share a job title and almost no overlap in daily work. Hiring the wrong one of those is the most common expensive mistake in the function.
Attribution makes it worse. Candidates present numbers they influenced rather than numbers they moved, and unless someone digs into what was tested, what the control was and what else was running, the interview turns into a storytelling contest.
How HireBench helps
We ask for specifics before you ever meet someone. What was the baseline, what did you change, what happened, and what would you do differently. Candidates who cannot answer that do not reach your shortlist, however good the deck looks.
We also help scope the role honestly. If the brief describes three jobs, a generalist who can do all three at the level you need may not exist inside the budget, and it is cheaper to hear that at the start.
Roles we typically fill
Growth and performance marketing, lifecycle and CRM, content strategy and content marketing, brand and communications, plus product marketing and marketing operations.
This function uses contract and fractional talent more than most, so we cover both, including cover for a launch or a specific campaign period.
Our process
A scoping call to separate the must haves from the wish list, screening built around evidence rather than channel lists, then a shortlist with our notes on what each person genuinely owned. Permanent placements carry a 90-day replacement guarantee.